About Us
At Laviscart, we believe every name, every moment and every bond has a story worth celebrating.
Founder of Laviscart
Most brands tell you what they sell. I'd rather tell you why we started. Hi, I'm Rupesh Prajapati. A few years ago, I built a custom jewellery brand with a friend. Together, we delivered over 150,000 orders across India. Then one day, it all ended. Not because customers stopped loving us, but because sometimes businesses don't fail because of the market—they fail because people grow apart. For a while, I wondered if I should start again. Then I realized something. Every day, thousands of people struggle with the same question: "What should I gift someone I truly care about?" That's how Laviscart was born. Not just to sell jewellery, but to help people gift memories, emotions, and stories they'll never forget. Today, together with my Co-Founder & CEO, Khushali Mithiya, we're building one dream—to create India's most unique personalized gifting brand. And we're only getting started.
CEO of Laviscart
As the CEO of Laviscart, Khushali Mithiya leads the brand with a vision to make personalized jewellery more thoughtful, accessible, and memorable. Her focus on qI was fortunate to be a part of our previous journey too. I saw us build a brand, celebrate milestones, deliver over 150,000 orders, and learn from every challenge along the way. When that chapter ended, we had two choices—move on or build something even more meaningful. We chose the second. While thinking about what to create next, we realized something simple. People don't struggle to buy a gift. They struggle to find one that actually feels personal. That's why Laviscart was born. Not just to sell jewellery, but to help people celebrate birthdays, anniversaries, friendships, and every special moment with a gift that carries emotion. As Co-Founder & CEO, my mission is to make sure every customer feels that emotion from the moment they discover us to the moment they open their package. Because at Laviscart, we're not just creating products. We're helping people create memories.uality, creativity, and customer experience has helped Laviscart become a trusted destination for unique gifting and everyday jewellery.
Diifferent minds,
One vision.
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